Maybe I just need a better website
I'm not even first page anymore on the "ibanez guitars" search. I should be top 3 on any specific model search, but that's not getting the job done. Although I'm not sure it's going to help me sell more JC's when there's a glut on the market. I went from having 25% of what was in the US to maybe 5%.
No offense, but you may be right. While cozy and appealing (except for infrequent updates) to Ibanez community, it is not very attractive for outsiders. I showed your site to my friend and he said "This one is probably from late 90's and does\t work anymore..."
Check out wordpress, easy and you can find great themes, e-commerce and most importantly SEO