Here are the facts: *Paul Reed Smith Guitars is selling a Korean import version of their design under the label Santana SE. *According to the company, the way they can sell lower priced import guitars while not harming their elite image is that the new guitars do not say PRS anywhere on them. *PRS wants Santana to it's own company. *This brings to mind the question, is this all just BS in hopes of keeping PRS's
custom shop image? *Isn't that basically what Gibson has done with Epiphone? *On the other hand, it seems the PRS wants it both ways. *If they do not want Santana SE's confused with
PRS guitars, why would they name the guitar the same as their most popular signature model? *If Ibanez began producing a new Korean budget line and they named it the JEM, wouldn't everyone immediately associate it with Ibanez? *I think PRS is making a huge mistake here. *They have two choices. *They can (A) admit that it is essentially a budget PRS, or (B) stick with the idea that the companies are completely different and stop using names of PRS endorsers for products. *your thoughts?
