Ha - my playing 'style' is closer to a shaven ape artlessly pulling at strings, whilst looking surprised that an actual note came out.
Chapman..... I was very dubious as well to start with. But having spent the last month or so on gardening leave, I have actually had time to catch up on stuff. So from what I understand, the guitar brand is owned by Rob and run by Matt, Lee (Anderton - a large guitar shop in the UK), and maybe 'bea.
They use social media to interact with their buying demographic and help hone designs and ideas. I would say that is very smart, as they know what will work before they even get to prototype stage. In turn, the buying public will be aware that something they want will be coming out in (x) months, so they can save, purchase and play a guitar that they helped design.
They do attempt to do quite bold design decisions - the 'Ghost Fret' was so called as they were attempting to make the highest three strings fretless. Alas they couldn't get the manufacturing sorted out on that one.
I like the way they are getting their name out by ground swell in social media, and supporting lesser-known musicians - Rob Scallon for example. https://www.youtube.com/watch?v=CPdKxuQqNz8
As for Mr Chapman himself. I don't mind him. He seems like someone you could have a good chat with at the pub. He also seems a really genuine guy. This video - at the 9:00 minute mark, he gets surprised. Have a look at how genuinely he's touched by a friends thoughtfulness. https://www.youtube.com/watch?v=3FX5-anR6Ag
For the company being British and not building in Britain.... Not a surprise. 99% of our bikes get built outside the UK (Boardman Vs Orange for example). We can produce amazing stuff - it just costs a fair amount (Aston Martin anyone?).
Back to the guitar itself. It's already feeling wonderful. A strange feeling on the fret board - not unfinished, but you know the more you play, the more it;'s going to settle in to what you want to do. That I think is going to be very rewarding.
The flamed maple top - I love the way it's mirrored down the centre line. I dislike tops like that where the 'weave' is off-set. It is a fabulous looking thing. Last night involved a fair amount of work, so haven't had a chance to plug it in yet.
Glad my NGD has kicked off such an interesting discussion.