Join Date: Jul 2001
Location: Trondheim, Norway
Re: Who is the Guitar's most valuable endorser?
Didn't see anything about this when skimming through the posts.
Some things I would consider before signing an artist to "my brand":
- Fame factor, how famous is this guitarist?
- How insane would a signature guitar be, are we talking Uli Jon Roth Sky Guitar or a regular strat with polka dots?
- Who would be influenced this guitarist, do they have the kind of money needed to buy the guitar?
I think the actual guitar matters. Look at the different EVH models. The Music Man, loved by many. The Peavey is almost identical, but the Peavey brand is not as strong as MM when it comes to guitars - resulting in poor sales. (I can't prove that, but I've definately seen more MM EVH than Peavey EVH models.)