There's a small but vocal group of guys on sevenstring.org who SWEAR by that thing - Eventide quality effects with better-than-anything-else-on-the-market modeling. Word is the Mesas in particular are fantastic, as the guy who designed this is a big Mesa nut.
I haven't been blown away by the clips, but you can't judge something like this by clips, what with it's massive FX capabilities and the fact that what's supposed to really set it apart is the fact it's supposed to "feel" like an amp. I want to sit down with one sometime, but not so badly as to cough up the cash.
They actually sell you to them for a bit less than the advertized price, IIRC - once you're on the waiting list they send you a "discount" price a few hundred lower, I understand.