I don't think you can go too wrong with your first selections, Air Norton/Tone Zone, two great pickups, that's if you think they'd be suited to your sound, I know they are to mine and that's exactly what's goin' in the guitar I'm building, although I think the Tone Zone is better suited to denser woods to make full use of it. (just MEO (my ears opinion))
Also consider....(wait for it 'cos I always say it)...

Breeds!
Excellent pickups in both neck and bridge, I can coax quite a lot of different sounds from them, they really are very versatile.
To answer your original question, pickups are like amps, it's all very personal, a lot of them don't differ too much at all, they have very subtle differences, it's best to narrow it down to 2 or 3 options and then take advantage of Dimarzio's exchange policy
Best of luck.
Steve