we did a funny "blind" test recently, that involved a rather sesoned player (dude about 40 yrs old), and two gibson les pauls. one was a 90s all stock Standard, the other one was LP Studio. the owner of the latter was waiting for new pickups, so he had two Ibanez
V-series hums (off a Prestige) in that Studio as a temporary replacement (he sold stock Gibsons).
so, the dude was given the two guitars, and was asked to paly and evaluate them; we taped the V-series logo off, and all he knew was that there were just two Les Pauls. being a LP user, he liked both, BUT:
he asked: "that Studio is soo "take me to the 60s", very cool; is it the newer model LP with vintage-style pickups? it chimes like a mofo"
that was the one with V p-ups.