>What Ibanez should do is bring out:
Yea yea, everybody knows what Ibanez should do but Ibanez right? :yawn:
Dead on, Rich!!! Everybody, but Ibanez.........
I think Ibanez also wants to have an "upper line" like these other companies which is understandable.
There is one simple rule in marketing and positioning of brands.......it's very, very hard to upgrade a lower value brand or series into a high value brand or series. Why do you think Toyota brought their Lexus as a whole new brand....and not as the Toyota Premium Series???
Funny thing is.....that they already have their own premium series that easily could have been positioned above the JS
and JEM line.....The Japanese J-Custom Series........trouble is ....they don't bring 'm out world wide........
So following Ibanez reasoning......as follow up for this JS2PRM there could be a
2BLNG (the JS
Bling Bling) made out of 24 crt. gold. ;-)
GUCCI (with handbag styling)
BTLY (with some custom rims, and optional sunroof)