Re: Electric Guitar Prices: What are we paying for?
Q. What are we paying for?
A. The max that companies forecast you'll spend based on past purchases.
We paid 3000 credits for the first special one so the companies knew we’d pay 3500 credits for the next one...
Consumerism tells us that having the rare one makes us special, makes us better, more attractive or at least that we’ll get more Facebook likes. As a result we’re prepared to pay more for the blue one compared to the red one if we’re told there’ll only be 100 of the blue ones compared to 1000 of the red ones.