Jemsite - View Single Post - Gibson acquires Mesa/Boogie
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post #15 of (permalink) Old 01-13-2021, 10:14 AM
Takin' a Ride
Join Date: May 2008
Location: Washington, DC
Posts: 5,779
Re: Gibson acquires Mesa/Boogie

Originally Posted by jono View Post
Once they got modelling there or thereabouts, you could have three Boogies, a couple of Bognor and a Soldano for the same price and that didnít have to damage your hearing to sound like you expected them to sound.
I also think you can't overlook the impact of social media on this, especially to anyone who doesn't have preconceived notions of what a guitar should should be. Micing cabs is not easy and Pete Thorn is one of the few people I've seen do it well. With something like an Axe-FX you can pretty easily produce videos like this.

Not only does it sound amazing but you can just download the preset for free. A real amp is a tough sell against that.
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