Re: Gibson acquires Mesa/Boogie
Once they got modelling there or thereabouts, you could have three Boogies, a couple of Bognor and a Soldano for the same price and that didnít have to damage your hearing to sound like you expected them to sound.
I also think you can't overlook the impact of social media on this, especially to anyone who doesn't have preconceived notions of what a guitar should should be. Micing cabs is not easy and Pete Thorn is one of the few people I've seen do it well. With something like an Axe-FX you can pretty easily produce videos like this.
Not only does it sound amazing but you can just download the preset for free. A real amp is a tough sell against that.