Ever hear voices in your head? you might soon! - Jemsite
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post #1 of 18 (permalink) Old 01-27-2008, 12:43 PM Thread Starter
 
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Ever hear voices in your head? you might soon!

NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince
Street in SoHo last week when she heard a woman's voice right in her ear
asking, "Who's there? Who's there?" She looked around to find no one in
her immediate surroundings. Then the voice said, "It's not your
imagination."
No, he's not crazy: Our intrepid reporter Andrew Hampp ventures to SoHo
to hear for himself the technology that has New Yorkers 'freaked out'
and A&E buzzing.
No, he's not crazy: Our intrepid reporter Andrew Hampp ventures to SoHo
to hear for himself the technology that has New Yorkers 'freaked out'
and A&E buzzing.

Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed
series premiering on A&E this week. The billboard uses technology
manufactured by Holosonic that transmits an "audio spotlight" from a
rooftop speaker so that the sound is contained within your cranium. The
technology, ideal for museums and libraries or environments that require
a quiet atmosphere for isolated audio slideshows, has rarely been used
on such a scale before. For random passersby and residents who have to
walk unwittingly through the area where the voice will penetrate their
inner peace, it's another story.

Ms. Wilson, a New York-based stylist, said she expected the voice inside
her head to be some type of creative project but could see how others
might perceive it differently, particularly on a late-night stroll home.
"I might be a little freaked out, and I wouldn't necessarily think it's
coming from that billboard," she said.

Less-intrusive approach?
Joe Pompei, president and founder of Holosonics, said the creepy
approach is key to drawing attention to A&E's show. But, he noted, the
technology was designed to avoid adding to noise pollution. "If you
really want to annoy a lot of people, a loudspeaker is the best way to
do it," he said. "If you set up a loudspeaker on the top of a building,
everybody's going to hear that noise. But if you're only directing that
sound to a specific viewer, you're never going to hear a neighbor
complaint from street vendors or pedestrians. The whole idea is to spare
other people."

Holosonics has partnered with a cable network once before, when Court TV
implemented the technology to promote its "Mystery Whisperer" in the
mystery sections of select bookstores. Mr. Pompei said the company also
has tested retail deployments in grocery stores with Procter & Gamble
and Kraft for customized audio messaging. So a customer, for example,
looking to buy laundry detergent could suddenly hear the sound of
gurgling water and thus feel compelled to buy Tide as a result of the
sonic experience.

Mr. Pompei contends that the technology will take time for consumers to
get used to, much like the lights on digital signage and illuminated
billboards did when they were first used. The website Gawker posted an
item about the billboard last week with the headline "Schizophrenia is
the new ad gimmick," and asked "How soon will it be until in addition to
the do-not-call list, we'll have a 'do not beam commercial messages into
my head' list?"

"There's going to be a certain population sensitive to it. But once
people see what it does and hear for themselves, they'll see it's
effective for getting attention," Mr. Pompei said.

A&E's $3 million to $5 million campaign for "Paranormal" includes other
more disruptive elements than just the one audio ad in New York. In Los
Angeles, a mechanical face creeps out of a billboard as if it's coming
toward the viewer, and then recedes. In print, the marketing team
persuaded two print players to surrender a full editorial page to their
ads, flipping the gossip section in AM New York upside down and turning
a page in this week's Parade into a checkerboard of ads for
"Paranormal."
.

It's not the network's first foray into supernatural marketing, having
launched a successful viral campaign for "Mind Freak" star Criss Angel
earlier this year that allowed users to trick their friends into
thinking Mr. Angel was reading their mind via YouTube.

"We all know what you need to do for one of these shows is get people
talking about them," said Guy Slattery, A&E's exec VP-marketing. "It
shouldn't be pure informational advertising. When we were talking about
marketing the show, nearly everyone had a connection with a paranormal
experience, and that was a surprise to us. So we really tried to base
the whole campaign on people's paranormal experiences."

So was it a ghost or just an annoyed resident who stole the speaker from
the SoHo billboard twice in one day last week? Horizon Media, which
helped place the billboard, had to find a new device that would prevent
theft from its rooftop location. Mr. Pompei only takes it as a
compliment that someone would go to the trouble of stealing his
technology, but hopes consumer acceptance comes with time. "The sound
isn't rattling your skull, it's not penetrating you, it's not doing
anything nefarious at all. It's just like having a flashlight vs. a
light bulb," he said.
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post #2 of 18 (permalink) Old 01-27-2008, 01:07 PM
 
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Re: Ever hear voices in your head? you might soon!

As Carson would say...That's wild stuff. I did not know that! Wild stuff.
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post #3 of 18 (permalink) Old 01-27-2008, 01:11 PM
 
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Re: Ever hear voices in your head? you might soon!

The media needed something to say..... so they came up with this load of crap
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post #4 of 18 (permalink) Old 01-27-2008, 05:57 PM
 
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Re: Ever hear voices in your head? you might soon!

That is cool, but could see how that could get real annoying if the technology caught on.
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post #5 of 18 (permalink) Old 01-27-2008, 06:14 PM
 
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Re: Ever hear voices in your head? you might soon!

...............

Last edited by Rodney James; 02-01-2008 at 02:03 AM.
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post #6 of 18 (permalink) Old 01-27-2008, 08:03 PM
 
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Re: Ever hear voices in your head? you might soon!

Quote:
Originally Posted by Distantshore View Post
That is cool, but could see how that could get real annoying if the technology caught on.
Oh yes. Especially if these things started going in grocery stores. As if we're not marketed to enough already. I don't want to start hearing things telling me to buy, buy, BUY you friggin consumer!
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post #7 of 18 (permalink) Old 01-27-2008, 10:03 PM
 
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Re: Ever hear voices in your head? you might soon!

Just what we need, ads you can't ignore or turn off.

Rock on!
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post #8 of 18 (permalink) Old 01-27-2008, 11:46 PM
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Re: Ever hear voices in your head? you might soon!

"Get the gun, Get the gun, shoot shoot shoot."
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post #9 of 18 (permalink) Old 01-28-2008, 05:09 AM Thread Starter
 
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Re: Ever hear voices in your head? you might soon!

how about not being able to distinguish between your own thoughts and this stuff? now that is scary IMHO. should i buy it? YES!!! my wife will be glad i did!

I.... must kill...... the queen...... I ...... must ...... kill.... the ....queen. freeze! Frank Drebin.... police quad!
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post #10 of 18 (permalink) Old 01-28-2008, 06:08 AM
 
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Re: Ever hear voices in your head? you might soon!

I wonder how this might possibly effect schizophrenics or others with mental illness.
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post #11 of 18 (permalink) Old 01-28-2008, 06:48 AM
 
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Re: Ever hear voices in your head? you might soon!

Quote:
Originally Posted by Distantshore View Post
I wonder how this might possibly effect schizophrenics or others with mental illness.
I'll be fine, but thanks for worrying!

It's invasive enough to become the stuff of court orders.
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post #12 of 18 (permalink) Old 01-28-2008, 07:28 AM Thread Starter
 
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Re: Ever hear voices in your head? you might soon!

Quote:
Originally Posted by DavyH View Post
I'll be fine, but thanks for worrying!
LOL

I think the true scary thing is that this technology must have been round for years, it wouldn't just go straight into advertising, the possible applications of this stuff if in the wrong hands?

its also like the software that the CIA have that can take a 20 second voice sample, analyze it and replicate anyone voice identically.... i told my girlfriend about this when i was explaining my way out of an issue a while back. she seemed to buy it.
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post #13 of 18 (permalink) Old 01-28-2008, 07:33 AM
 
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Re: Ever hear voices in your head? you might soon!

Quote:
Originally Posted by Distantshore View Post
I wonder how this might possibly effect schizophrenics or others with mental illness.
I would guess that its totally dependent on diagnosis. If the patient/service user has schiozphrenia then I would have thought that it would be potentially quite dangerous if the person was stable on medication - to suddenly hear 'voices' would be quite worrying.

But, if we're talking about other metal illness, such as depression, eating/personality disorders, mania etc etc then it probabrly wouldn't bother them too much....

Chris
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post #14 of 18 (permalink) Old 01-28-2008, 07:44 AM
 
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Re: Ever hear voices in your head? you might soon!


Looks like noise cancelation headphones are in my future.

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post #15 of 18 (permalink) Old 01-28-2008, 07:47 AM
 
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Re: Ever hear voices in your head? you might soon!

I used to get voices in Spanish, in my head, when I would switch on my crybaby, but now that I've gone rack mount, that doesn't happen anymore.

Joking aside, it makes you wonder, why wouldn't they use it on our enemies, like say, the Al Queda, beaming a message from "Allah" right into their heads?
"God's will is not for you to destroy the Christians, but to help them, you are all brothers. Musilims are Muslims in my eyes, there is no sect greater than another. To die in battle is shameful, to die helping your fellow man is righteous!" right into their brains... could be useful...
Imagine getting the novelty version from Spencer's gifts in a few years with pre-programed messages to your wife. Ohh the possibilities...
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