Join Date: Jul 2012
Location: Northern California
Re: I Opened A Guitar Store!
We had a long standing guitar store run by business people who were totally about the bottom line, but not guitars or music. The previous two owners of that store over many, many decades didn't have a pulse on the guitar playing public even though some were my friends. This is too often the case so I am glad you, being a guitar player, have a store!
The best the very many store owners (who don't play) could do is read reviews or simply go by a headstock name. But not all Fenders are the same, not all Ibanezes are the same, and I suspect even not all Mayones guitars are the same.
Out of necessity of having to have a job, I have been in a field selling stuff, not knowing or caring, I could never get a bead on what the experienced customer was all about with the fine details on something I didn't partake in. I sold guns at the field's equivalent of a Guitar Center, and we saw guns and ammo of all sorts but sold what corporate told us worked in the hundreds of stores we had. People would come in and say a certain Kalashnikov hunting rifle would be way off, yet we sold them because we had thousands of them sold off cheap by the USSR, and I couldn't imagine buying a firearm from this megastore because they bought huge lots of stuff. I figure guitars are the same.
The longtime local store sold Gibson guitars and during a turbulent time of that company, they had major issues with a new nitro finish which was more unstable than the already delicate finish, and instead of listening to the many customers who had issues, the store denied the issue and continued selling the Gibsons because they were a major vendor. It's those types of things an experienced guitar playing customer knows about but a profit driven store or chain won't care about or choose to address. Now that's nothing against Gibson per se, or any certain gun manufacture per se, but shows what a profit driven store may feel compelled to do. There's never anything wrong with profit, but if it drives a business then it's bound to eventually top out and then decline. Over here in the states, the biggest guitar chain's major owner is a perennial presidential candidate known for his previous exploits in arbitrage.
Congrats, we need more people like you.
Last edited by 63Blazer; 03-29-2016 at 12:02 PM.