For some people appearance of an instrument IS a huge issue. If the hardware starts corroding then it's at a greater risk of needing to be replaced someday. When hardware is replaced on instruments it lowers the overall value of it.
Not all folks that buy Jems are players and not buyers are collectors. Considering the market right now for "reliced" guitars, or instruments that have the wear marks on them that show that they've been played the lifespan of the instrument as a whole is a very important aspect people are paying alot of attention to.
To sell that short is to really sell short the timelessness of what Jems will be in the future. And since most speculation has been that of the non-limited production line, the VWHs are probably going to be legendary. It is a big deal.
No one wants to buy a guitar that looks great and plays great but will look cruddy in a few years due to completely reasonable treatment.