Bells and whistles................
Look at it this way:
What does a JEM have that YOU can hear and feel that makes it worth twice as much?
Can hear and feel the vine/screwhead inlay and the gold hardware?
Can you hear the monkey grip and lions claw?
Is that funky "stucco" finish going to make you play better?
If you like to SHOW your guitar, get a JEM.
But if sound and feel is all that matters, go for something else.
Now, don't get me wrong, I would love to have a 7VWH!
But for the money I would probably rather have a complete custom guitar built, and still have dough left over.
And for that I would probably buy something nice from Frederick's of Hollywood for my wife...