Yeah, I recall that the flaw is that Tosin Abasi is only famous with members of SSO
In all seriousness though, I think the guitar hero landscape and thus the signature model landscape has changed so much over the last few years with the rise of YouTube and Spotify and what have you and at the same time the demise of the guitar magazine and the promoted album release.
I think Jackson scored hugely getting Misha Mansoor on board, he seems to be the nearest thing to a “mainstream” new guitar hero I can think of. He leads a significant band, with the main focus on guitar, he understands his gear and he doesn’t come over as a dick in interviews.
His signature guitar follows the same business model as the EBMM JP which is different price points and LOTS of options at each level. Whereas many Ibanez signature guitars are one model and one finish per artist. The JS
and JEM/PIA are exceptions, not the rule.
Someone posted this in a thread about Steve Vai on TGP. The thread was about Steve using Marshalls again but by page 5 the context was Vai's relevance to the electric guitar, more or less. I felt this post captured Vai's contribution to the guitar rather well:
Anyone roughly 50 years old or less, who at some point played hard rock/metal in their youth, who says they didn't at least try to mimic Steve Vai at least for one day, is probably not being completely honest.
Guitar Heroes - I think Steve is one of many guitarists that this quote could apply to as well. These guitarists did one very important thing: they set the technical bar high and continued to raise it. I think it is unreasonable to expect these guitarists to continue to raise the technical bar anymore. If that is what they want to continue to do, fine, but if they want to do something else, that might be more worthwhile for themselves and for the guitar community. In other words, the guitar heroes played their part. It is time for other guitarists to be allowed to play theirs.
Signature Models - A signature model does make a guitar hero.
Landscapes - They have changed. Your social media following makes you a guitar hero followed by the signature model. Actually, first and last name, email address, and phone number are required before your social stats, then you are a guitar hero and so on and so forth... That was just one company though...
Misha Mansoor - I listened to the 1st Periphery album (without vocals) for 3 months straight.
He managed to make the electric guitar an exceptionally percussive instrument while maintaining traditional electric guitars sounds. That was new and interesting! He even gave it a name: djent. That was surprisingly clever considering how difficult it is to name new sounds. For some reason, the internet was not very kind about it after a while.
EBMM JP - There business model is every JP related guitar can be a 7 string or a 6 string and you can choose from a handful of finishes depending on the model. I agree that is more appealing than 1 model, 1 color. I suspect it is advantageous to have a major string company subsidizing the guitar company. Otherwise, I have no idea how they can do what they do.