Well...... pick just about any "high end" guitar. You can look for several clues that all seem to have in common.
#1- limited edition (only xxx made)
#2- signature model (you too will play like) yeah right!
#3- long established name (some companies rely on their past quality)
#4- re-issue model (just like the one played in the movie, now you can own)
#5- custom run (this is very similar to #1, take a standard model and add "hand crafted" to the sales pitch)
I dare you to name one guitar manufacturer that hand shaves their necks now days..... and hand sanding don't count.
and of course last but not least.... who could be fooled by this:
#6- any Evilbay guitar ad that starts out with "beautiful, exquisite, electro acoustic, once purchase will bring you good luck, electricity guitar
...... only cost $1.00 US dalla for you. with shipping of $450.00 US dalla..... you buy NOW!"