Summer NAMM 20XX - Purpose
Winter NAMM is over and I am not entirely sure what was released or what will be released. The coverage seemed slightly unorganized. The venue overcrowded. Life goes on.
Summer NAMM, on the other hand, seems to be the polar opposite. There is coverage, but not much. Perhaps Summer NAMM has a different purpose, but it seems like a good opportunity for companies to show their wares without being overshadowed by the juggernauts of the industry or getting lost amongst the chaos that is Winter NAMM.
Do you think Summer NAMM will see participation growth from musical instrument manufacturers over the next few years because it would be easier, and I assume less expensive, to garner attention for your wares?
Basically, is it reasonable to bring balance to the NAMM shows?