What is going on with Ibanez pricing?
There was a conversation going on in another thread recently about the RG1570 being an overall value leader in the prestige line, which got me thinking about it. I happened to pull up the 2011 ibanez pricelist for the first time today and noticed the list price as it stands now and I just about fell out of my chair.
Going back over the last few years of history, comparing Ibanez's US catalog "list price" (apples to apples), the RG1570 list pricing looks like this:
2007 - $1,000
2008 - $1,200 (20% increase)
2009 (summer) - $1,333 (11% increase)
2010 - $1,333
2011 - $1,479 (11% increase)
Compared to 2007, we've had an overall price increase of 48%!!!!! Say WHAT?!
I don't know about you guys, but I sure as hell haven't had a 48% increase in salary over the last 4 years. Nowhere even close to that. (And I have a career in the oil industry).
And this is just one example, one model from Ibanez's lineup. I'm sure we could draw on similar examples.
What the heck justifies such HUGE jumps in Ibanez's pricing over the last 4 years? Have their operating expenses really increased that much to justify it? Do they think they are that much more upmarket that they can just charge whatever and we will keep buying their guitars up?