That was one of the things I was wondering about. Does the "instantly recognisable" have have sufficient pull with the masses who are faintly interested in guitar to be "worth more" than the "guitar hero's guitar hero" who is guaranteed to sell a few guitars, but only to super keen fan boys...?
Well I'd never buy a guitar because my tastes about a player, I try it and if I like it, I buy it no matter who is behind that model.
Vai and Satch models allow you to play any style you want, their pups can handle from pristine clean to metal stuff so they're very versatile.
Some guitarists have more appeal among young rockers, the majority of pro musicians don't care about rock stars, they care about quality of music.
Yep fanboys will buy their guitar idols but who keeps buying guitars?
Musicians and not fanboys.Fanboys could buy 2-3-5 guitars and keep them in their houses not showing them at the stages and making more wanting to buy them, but musicians keep buying guitars their entire lives and showing them at the stages, so the more versatile a guitar is, the more musicians will want it.
Example = You could release a Hendrix model and in the first year sell about 1000, 900 to fanboys and 100 to musicians who not only love Hendrix but love Fender too.Vai and Satch are selling guitars since the 90's and I already seen their guitars in almost every style out there, from reggae and blues to metal, fanboys are attached to lookings, I already heard a lot of them saying JEMs can't play blues cause they're connected to Vai's music, they don't match(visually) to a blues player, some said Strats can't play metal cause they don't match(visually) to metal etc, musicians don't care about that stuff, if they like a guitar, they'll play it no matter if its lookings match or not a style of music.I remember back to 2004, I was in studio recording guitars for a pop rock band which their guitarist got out right before they start recording but they had demo recordings so the owner of that studio called me to record all guitars.I was recording rhythm guitars with a wine Jackson jdr94, bassist of that band came to the studio and when I stopped to say hello, he asked me with a strange face if my guitar could play pop rock?
I asked "why not?"
He replied "because it's a metal guitar".
Anyway having new players/bands is good to spread a brand among yourgsters but if you want a solid brand, BIG musicians like Vai and Satch are a must