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Once they got modelling there or thereabouts, you could have three Boogies, a couple of Bognor and a Soldano for the same price and that didn’t have to damage your hearing to sound like you expected them to sound.
I also think you can't overlook the impact of social media on this, especially to anyone who doesn't have preconceived notions of what a guitar should should be. Micing cabs is not easy and Pete Thorn is one of the few people I've seen do it well. With something like an Axe-FX you can pretty easily produce videos like this.
Not only does it sound amazing but you can just download the preset for free. A real amp is a tough sell against that.
I’m going to borrow the phrase “preconceived notions of what a guitar should be.” It’s an interesting topic.
Modelers do offer good sounds and convenience. Modelers do not cure gear acquisition syndrome. I do not think anything is a tough sell in the guitar world because the option to have “both” exists. That is the road we tend to take.
Last edited by Formerly Given To Fly; 01-15-2021 at 12:24 AM.