Gibson acquires Mesa/Boogie - Jemsite
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post #1 of 21 (permalink) Old 01-06-2021, 10:40 PM Thread Starter
 
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Gibson acquires Mesa/Boogie

https://www.gibson.com/News/Gibson-and-Mesa-Boogie

This seems like kind of a big deal as far as the guitar world goes. I would be interested to know more about how this deal came to be. Will there be more consolidation in the musical instrument industry in the near future?
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post #2 of 21 (permalink) Old 01-06-2021, 10:51 PM
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Re: Gibson acquires Mesa/Boogie

Gibson went bankrupt by buying alot of companies with problems. Mesa would seem like a good addition for profit, but none of us know the health of Mesa either. Gibsons new ownership team should be doing alot better due diligence than the last though.
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post #3 of 21 (permalink) Old 01-07-2021, 12:06 AM
 
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My Spidey Sense says Gibson is chomping at the bit to move Mesa production overseas.
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post #4 of 21 (permalink) Old 01-07-2021, 03:19 AM
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Re: Gibson acquires Mesa/Boogie

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Originally Posted by Viper Pilot View Post
My Spidey Sense says Gibson is chomping at the bit to move Mesa production overseas.
I think you are probably right!

A Mesa that’s not hand built in California, is a Mesa in name only
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post #5 of 21 (permalink) Old 01-07-2021, 12:34 PM
 
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Re: Gibson acquires Mesa/Boogie

Our CEO once commented during a Q&A session that if a company is up for sale, it's a good indication that things aren't going well there.

I have to think that Mesa's market share has taken a big hit from Fractal and Kemper. It's basically a running joke that the main purpose of those units is to simulate Mesas.
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post #6 of 21 (permalink) Old 01-07-2021, 01:33 PM
 
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Re: Gibson acquires Mesa/Boogie

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Originally Posted by Takin' a Ride View Post
Our CEO once commented during a Q&A session that if a company is up for sale, it's a good indication that things aren't going well there.

I have to think that Mesa's market share has taken a big hit from Fractal and Kemper. It's basically a running joke that the main purpose of those units is to simulate Mesas.
I suspect there is a lot of truth in that - I'm assuming here, but I suspect that the "metal" market formerly dominated by Mesa is the one that was most willing to move to modelling. Mesa are left with what are, at least in Europe, extremely expensive amps catering for stage volume that is rarely required.
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post #7 of 21 (permalink) Old 01-08-2021, 01:25 AM Thread Starter
 
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Re: Gibson acquires Mesa/Boogie

Just for context, Randall Smith is 75 and founded Mesa/Boogie 51 years ago. He might be selling Mesa/Boogie because he wants to retire. Outside the world of music, this is normal. Inside the world of music, very few people ever find themselves in this situation.
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post #8 of 21 (permalink) Old 01-08-2021, 03:06 AM
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Re: Gibson acquires Mesa/Boogie

Lots of good comments here...

I’ve lusted after Boogies since I was a teenager. My first Boogie combo cost more than my first car (UK prices on boogies were always very, very high).

Once they got modelling there or thereabouts, you could have three Boogies, a couple of Bognor and a Soldano for the same price and that didn’t have to damage your hearing to sound like you expected them to sound.

Plus Randall Smith deserves to retire as a very rich man.
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post #9 of 21 (permalink) Old 01-08-2021, 06:41 AM
 
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Re: Gibson acquires Mesa/Boogie

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Lots of good comments here...

I’ve lusted after Boogies since I was a teenager. My first Boogie combo cost more than my first car (UK prices on boogies were always very, very high).
I still have my Triaxis/2:Ninety set up, and though rarely use it can't quite bring myself to sell it! It probably has very little resale value anyway.
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post #10 of 21 (permalink) Old 01-08-2021, 07:33 AM
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Re: Gibson acquires Mesa/Boogie

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I still have my Triaxis/2:Ninety set up, and though rarely use it can't quite bring myself to sell it! It probably has very little resale value anyway.
The Triaxis/2:Ninety was literally THE cool setup back in the day. You ran that rig and every other guitarist knew you meant business.

There’s no way you should sell that rig. No. Way.
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post #11 of 21 (permalink) Old 01-08-2021, 07:59 AM
 
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Re: Gibson acquires Mesa/Boogie

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The Triaxis/2:Ninety was literally THE cool setup back in the day. You ran that rig and every other guitarist knew you meant business.

There’s no way you should sell that rig. No. Way.
Ha! Wish I had the excuse to actually use it. I will probably let it go at some point, obviously to use the cash to buy something else :-)
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post #12 of 21 (permalink) Old 01-08-2021, 12:59 PM
 
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Re: Gibson acquires Mesa/Boogie

Randall sold out his customers, plain and simple. This is the same crap Mike Soldano did, although he only did it so the name stays in the US but the production of the amps is no longer handmade.

Expect Mesa quality to go down the toilet once the inventory hits your local Guitar Center again....
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post #13 of 21 (permalink) Old 01-13-2021, 01:53 AM Thread Starter
 
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Re: Gibson acquires Mesa/Boogie

This article is from the Wall Street Journal about KKR, the company that owns Gibson and Mesa/Boogie, and their investment in music catalogs. The article also describes what is going on in the broader recorded music industry. Music catalogs appear to be quite valuable.

KKR Buys Into Producer Ryan Tedder's Music Catalog

Ryan Tedder’s lineup attracts investment firm with a value of nearly $200 million

BY ANNE STEELE

Investment firm KKR & Co. is joining the music-copyright buying frenzy, investing in pop producer Ryan Tedder’s catalog of hits, including songs from Beyoncé, Adele and Stevie Wonder.
The firm is taking a majority stake, valuing the catalog at nearly $200 million, according to people familiar with the transaction. The deal includes a mix of certain copyrights and royalty streams for some 500 songs written, recorded or produced by Mr. Tedder for his band OneRepublic and other artists.

KKR’s entree into music- copyright ownership comes amid a flurry of deals for songwriting catalogs. Late in 2020, Stevie Nicks sold an 80% stake in her songwriting copyrights to music publisher Primary Wave, valuing her catalog at $100 million. Bob Dylan then sold off over 600 songs to Vivendi SE’s Universal Music Group for between $300 million and $400 million. In the first week of the new year, music-investment company Hipgnosis Songs Fund Ltd. announced deals to purchase copyrights from Jimmy Iovine, Lindsey Buckingham and Neil Young. Mr. Young’s sale alone fetched a price between $40 million and $50 million for a 50% stake, according to people familiar with the deal.

In 2016, Mr. Tedder sold part of his publishing, excluding OneRepublic, to Down-town Music Holdings, which will continue to own and administer those copyrights. Universal Music Group’s Inter- scope Records also owns master recording copyrights to OneRepublic’s recorded music; KKR will participate in Mr. Tedder’s and the band’s royalty income from that music, as well as producer royalties from other recorded assets.

KKR has been invested in the music industry since 2009, including its purchase of Gibson Brands—which recently acquired amp maker Mesa/ Boogie—and stakes in TikTok parent ByteDance Ltd., BMG, and Alpha Theta, formerly Pi- oneer DJ. It is actively pursuing further investments across music and entertainment, including intellectual property such as song compositions, the company said.

The dominance of music streaming is part of the lure for KKR and others. “We have strong conviction on both the overall growth of the music industry and the significant opportunities ahead for it, enabled by technology and the transparency that technology provides artists into how their art is actually being used,” said KKR partner Nat Zilkha.

For Mr. Tedder, the timing felt right to fetch top dollar for his work, he said. “The multiples on the higher-end publishing and recorded music catalogs continue to rise in value for good reason and it seemed like a good opportu- nity for me to diversify and provide more capital for my other investment activities,” said Mr. Tedder. He added he will reinvest the proceeds from the sale, including in his commercial real-estate business, venture capital and in signing songwriters and artists.

Music copyrights have become more valuable in recent years as revenue from streaming on services such as Spotify Technology SA and Apple Inc.’s Apple Music has grown. Songwriter catalogs in particular have been commanding sale prices that amount to 10 to 20 times their annual royalties, compared with eight to 13 times in earlier years, according to people involved
in the deals.

Publishers and other catalog investors are betting on the value of music continuing to increase over time as streaming services proliferate and music publishers continue to find new uses for songs, such as in online gaming, digital fitness, and social media.

The Covid-19 pandemic has inspired some musicians to sell, as they seek to offset the dearth of cash coming from touring, which is typically their most lucrative activity and is currently prohibited. Investors see music as recession-proof and catalogs as a stable and growing asset untethered to other market volatility.

Mr. Tedder, a songwriter, producer, musician and lead vocalist of OneRepublic, has won three “Album of the Year” Grammy Awards for his work on Adele’s “21” and “25” and Taylor Swift’s “1989.” In addition to hit singles “Apologize” and “Counting Stars” for OneRepublic, he has written with some of the most notable artists alive today, including Paul McCartney, Ed Sheeran, Lady Gaga and Cardi B.He will retain an interest in his music. As part of the transaction, Mr. Tedder’s management, Patriot Management, and artist-development company mtheory, through its MTC Music Royalties fund, will co-invest with KKR and oversee administration of the publishing, helping collect royalties and seeking out licensing opportunities.
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post #14 of 21 (permalink) Old 01-13-2021, 09:59 AM
 
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Re: Gibson acquires Mesa/Boogie

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Originally Posted by Algiman View Post
I still have my Triaxis/2:Ninety set up, and though rarely use it can't quite bring myself to sell it! It probably has very little resale value anyway.
This was the rig I dreamed about back in the day, plus some sort of T.C. Electronics rack effects. I remember seeing Dream Theater during the Falling Into Infinity tour and Petrucci's live sound through that rig was amazing.
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post #15 of 21 (permalink) Old 01-13-2021, 10:14 AM
 
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Re: Gibson acquires Mesa/Boogie

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Once they got modelling there or thereabouts, you could have three Boogies, a couple of Bognor and a Soldano for the same price and that didn’t have to damage your hearing to sound like you expected them to sound.
I also think you can't overlook the impact of social media on this, especially to anyone who doesn't have preconceived notions of what a guitar should should be. Micing cabs is not easy and Pete Thorn is one of the few people I've seen do it well. With something like an Axe-FX you can pretty easily produce videos like this.


Not only does it sound amazing but you can just download the preset for free. A real amp is a tough sell against that.
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