They are limited to 12 in the UK. They are not yet released over here either, but they are expected late August/early September I think. The places I know that will sell them, are letting them go for around £1250. But thats a rough price right now I believe.
But I aint a huge swirl fan, so, dont ask me for my opinions. I looks a nice enough guitar though, and no doubt it will play nicely too.