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VHT Changes Name to Fryette Amplification
Written by Gear-Monkey

Effective January 1, 2009 VHT Amplification, Inc., will be known as Fryette Amplification, a division of Steven Fryette Design, Inc. Fryette Amplification will continue to manufacture all of the VHT models currently in production including the award winning Sig:X amplifier, Deliverance amplifiers and speaker cabinets, Pittbull Ultra-Lead amplifier, FatBottom speaker cabinets, Two/Fifty/Two and Two/Ninety/Two power amps and Valvulator I Buffer + Power Supply.

In making the name change, founder and CEO Steven Fryette states: "Much like a musician who finds his own voice, my more recent designs have really captured what I've been searching for ever since starting VHT 20 years ago. These designs represent my personal vision of how an amplifier can interact with a player in a truly musical way. We'll be introducing the Memphis Series amplifiers at Winter NAMM and these new products exemplify the use of our patented technology, years of experience and commitment to quality all in an affordable format. For years I have thought about putting my name on a product and finally I feel comfortable enough to do just that."

As Steven Fryette Design Inc., Fryette plans on continuing working with others as a design consultant in addition to building Fryette Amplifiers and accessories. "Earlier this year, I had consulted with AXL and thoroughly enjoyed the experience of working with another manufacturer. In a surprise move, AXL offered to buy the trademarked VHT brand name and logo. They will now manufacture their own product under that name. The offer to buy was also an opportunity to rebrand the company under my name." says Fryette. All of the original VHT intellectual property, patents, designs, and trade dress have been retained by Steven Fryette Design, Inc.

For more information, visit their web site at www.vhtamp.com.

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Sarah Beers

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